Retailers and recorded music generally continue to be embattled, swallowed whole by and by Spotify and its ilk. Proving two things: 1) today’s youth have an insatiable appetite for filming themselves doing stupid or pointless stuff 2) they are unbothered by the app’s Chinese ownership and accusations that it has helped the Chinese Communist Party spy on and censor commentary critical of the party/government’s actions in Xinjiang and other spheres of controversy, thus serving as an instrument of repression.Įven without the pandemic, this would have been a fairly grim year in terms of music. This annoying little “social network” mushroomed into the third-fastest-growing “brand” of the year, surpassed only by Zoom and NBCUniversal’s Peacock, and by late in 2021, it had reportedly surpassed Google as the most “popular” (i.e., visited) site on the World Wide Web. The year was 2020, and soon a plague settled over the world-yes, TikTok.
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